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Thank you for visiting the Privacy Policy of Armory Golf Warehouse, Inc. (“Armory Golf”). Armory Golf values your privacy, and wants you to feel comfortable and secure doing business with us and using our websites, including, and any other Armory Golf website or application which links to this Policy. This Privacy Policy describes our practices and governs the use of personal information we collect from you or about you through the Armory Golf Websites, written or oral communications, or from other sources. This Privacy Policy also explains the rights you have over your personal information and how you can opt out of certain uses and disclosures of your personal information, and, as a courtesy, provides a number of useful links to third party information regarding privacy protection. However, Armory Golf does not assume any responsibility for the accuracy and/or completeness of such third party information.

Who We Are and Websites We Own and Operate

Armory Golf is a US-based golf equipment and accessories retailer headquartered at 32242 Paseo Adelanto, Suite B, San Juan Capistrano, CA 92675

This Privacy Policy applies to consumers and visitors of the Armory Golf Websites in the United States only. Links within these sites could direct you to third party websites that Armory Golf does not own or control. Armory Golf has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party websites, which may employ cookies and/or collect personal information. In addition, Armory Golf will not and cannot censor or edit the content of any third party site. We encourage you to be aware when you leave the Armory Golf Websites, and to read the privacy policy of each website that you visit. Armory Golf affiliates may have their own privacy policy governing websites other than the above Armory Golf Websites.

By further browsing, creating an account, or registering on the Armory Golf Websites, or contacting Armory Golf Sales and Customer Service, you agree to this Privacy Policy and consent to the collection and use of your personal information as described in this Privacy Policy, to the extent allowable by law. Where legally allowed only with your express consent, we will affirmatively ask for your consent. Should we make any substantial changes in the way we collect and/or use any personal information we will amend this Privacy Policy, and we may email you to notify you of such changes, and your continued use of any Armory Golf Websites constitutes your consent to the amended Privacy Policy.

Why We Collect Information

In this Privacy Policy, “personal information” means any information that can be used to identify you. This information may include your name, address, telephone number, email address, IP address, date of birth, gender, nationality, occupation, personal identification details, golf scores, handicap and other golf-related information, golf club membership, golf product preferences, golf club fitting specifications, photographs, video, preferred communication methods, payment information, and any other type of information that you choose to provide to us, or that we may collect through other public sources, such as national and regional golf associations.

Armory Golf collects personal information because it is necessary to enable us to deliver products and services. For example, if you order a product, we need to have information such as your billing address, product choice, delivery information, and payment processing information. Your personal information also helps us communicate with you about our latest products, services, special offers, sweepstakes, contests, promotions, events and tournaments, and other information you might like to know about, if you so choose.

Additionally, we collect your personal information to help us design, deliver operation of, and tailor your experience on Armory Golf Websites. We may also correlate the personal information you have provided with information from other sources, which may help us to develop a more targeted user profile concerning you and/or your demographic information. For example, if you provide us with your personal information, we may crosscheck that against information that might otherwise be available through entities with whom we have a business relationship in order to develop a more in-depth demographic profile of you. We may also process personal information to target specific items of interest to you.

Information We Collect

Whenever you register a Armory Golf product, send us an email, purchase a product from a Armory Golf Website, register on one of the Armory Golf Websites, enter a contest, sweepstake, or other promotion, submit data through one of our applications, call Customer Service, subscribe to one of our newsletters, interact with us via a social networking service, or otherwise transmit information via any of the Armory Golf Websites, Armory Golf may obtain and collect your personal information, such as the following:

  • Your first and last name
  • Your contact details, including your postal address, telephone number, and email address
  • Your physical traits, including handedness and handicap
  • Your game performance data, including your golf scores; and
  • Your club preferences and specifications

Information We Collect Automatically

We do not automatically collect your home address, email address, telephone number, and product preferences unless you voluntarily input this information, such as when creating an account, placing an order, or when you submit questions or comments, request information, or participate in online surveys, contests, promotions or other activities. However, as is true of most websites, the Armory Golf Websites collect certain information automatically and store it in log files by using cookies and other automated technologies. For more information on our use of cookies, please see below in the “Cookies” section of this Privacy Policy and in our Cookies Policy found here.

In addition to any personal information or other information that you choose to submit to the Armory Golf Websites, we and our third-party service providers (including content and analytics providers and advertising companies) may use a variety of technologies that automatically or passively collect certain information whenever you visit or interact with the Armory Golf Websites or one of our advertisements or other content elsewhere online (collectively referred to as “Usage Information”). Usage Information may include the browser, search terms you use; the URL that referred you to a Armory Golf Website; all of the areas within the Armory Golf Websites that you visit, the time of the visit, the links you select from the Armory Golf Websites to elsewhere online, among other information about your visit.

Our systems may also automatically collect your IP address or other unique identifier of your computer, cell phone, or other device used to access the Armory Golf Websites (collectively referred to as a “Device Identifier”).

Usage Information and Device Identifiers may be non-identifying or may be associated with you and therefore identifiable. Whenever we associate Usage Information or a Device Identifier with you, as an individual and identifiable person, we treat it as personal information.

Note that your browser settings may allow you to transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, the Armory Golf Websites do not respond to a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit

Computer Profiles

Armory Golf may also collect and accumulate other anonymous data that helps us understand and analyze the Internet experience of our visitors. For example, we may accumulate visitor data relating to referring domain names, the type of browsers used, operating system software, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement.

How We Collect Information

We collect information in three primary ways:

  • You give us information: We collect information from you when you create an account with us, sign up to receive marketing communications, purchase a product from us, or when you interact with us about a product, service, or promotion we offer.
  • We collect information automatically: We automatically collect certain types of personal information when you visit the Armory Golf Websites. For example, we automatically collect various types of technical information when you use the Armory Golf Websites as described in this Privacy Policy.
  • We collect information from other sources: We may obtain information about you from outside sources. For example, we may obtain commercially available information about you from third parties, such as demographic information for advertising and marketing purposes, or if you own and use our interactive “smart” putter, we may collect your putting data from Blast Motion, Inc. whose sensor is featured in the putter. We may also receive information from third parties who provide third-party tracking services through web-beacons as otherwise discussed in this Privacy Policy.

Children’s Online Privacy Protection

Armory Golf does not knowingly collect contact or personal information from children under 13. Nor are the Armory Golf Websites intended to solicit information of any kind from children under 13. If we become aware that we have inadvertently received information from a child under 13, we will delete such information from our records. If you want to notify us of our receipt of information by children under 13, please do so by emailing us at

California users under the age of 18 may request the removal of their content or information publicly posted on the Armory Golf Websites by e-mailing us at Please note that most of the user content that appears on the Armory Golf Websites is stored and controlled by third party providers; thus, complete and comprehensive removal of the content may not be possible.

Use of Cookies

Our browser software transmits “cookies.” If enabled, cookies may store small amounts of data on your computer about your visit to any of the Armory Golf Websites. Cookies assist us in tracking which of our features you visit most often and what content you may have viewed during past visits. When you re-visit the Armory Golf Websites, cookies can enable us to customize our content according to your preferences. We may use cookies to:

  • keep count of return visits to the Armory Golf Websites
  • accumulate and report anonymous, aggregate, statistical information on website usage
  • deliver content and advertising specific to your interests or past viewing history

You can disable cookies. By modifying your browser preferences, you can accept or reject cookies, or request a notification when a cookie is set.

Use of Web Beacons

The Armory Golf Websites and certain emails sent to consumers who have not disabled their browsers for web beacons and cookies contain electronic images (called “pixels”, “transparent GIF files”, or “web beacons”) that allow us and our advertising partners to view and access cookies. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. A web beacon is a transparent graphic image placed on a web page or in an email, which indicates that a page or email has been viewed or that an email has been forwarded. In some cases, these files are provided by our online management partner. These files enable our online management partner to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to the Armory Golf Websites. The cookie was placed by us or by another advertiser that works with our online management partner. We may also include web beacons in HTML-formatted newsletters and other emails containing graphics that we send, so we may count the number of newsletters and emails that have been opened and read.

Advertising and Online Tracking

We may also use web beacons and cookies to understand your online behavior on the Armory Golf Websites and in communications with Armory Golf to tailor advertisements and other communications shown and sent to you advertising our goods and services. With both cookies and web beacons, the information stored by the web beacon or cookie does not contain your name, address, telephone number, or email address. Our systems do not recognize browser “Do Not Track” signals, but several of our service providers who utilize these cookies and other tracking technologies on the Armory Golf Websites enable you to opt out from receiving this type of advertising. For more information about third party cookies and web beacons, including information about how to opt out of these technologies.

If you would like to know more about how Armory Golf uses cookies and web beacons, including how to opt out of these technologies, please read our Cookies Policy found here. We also provide you with additional tools to opt out of receiving marketing communications from us, and certain disclosures of your information. Please see the “Your Rights & Choices for Marketing Communications” section of this Privacy Policy for more information.

Use of IP Addresses

Armory Golf does not store or record the Internet Protocol (“IP”) addresses of visitors to the Armory Golf Websites for marketing purposes, although we may store IP addresses in server logs for features such as to keep your shopping cart active, for system maintenance purposes, or to store the source location whenever someone provides personal information. An IP address is a number assigned to your computer whenever you access the Internet. An Internet Service Provider (“ISP”) typically assigns a random IP address to your dial-up. For local area network (“LAN”), DSL, or cable modem users, an IP address may be permanently assigned to a particular computer. We typically cannot determine your identity solely based upon your IP address. However, your IP address does reveal what geographic area you are connecting from, or which ISP you are using. Finally, other websites you visit have IP addresses, and we may collect the IP addresses of those websites and their pages, but these IP addresses do not tend to be associated with Internet users.

How We Use the Information We Collect

Armory Golf may use your personal information in the following ways:

  • to enable us to respond to you generally, or to process, validate and verify requests and/or purchase orders
  • to perform any services requested by you
  • to compile and/or distribute aggregate information about our website users and aggregate usage patterns
  • to provide our own website designers with useful information for improving our websites and developing new features and services that meet your needs
  • to tailor your experience on the Armory Golf Websites and our communications with you, showing you content and sending you information we think might interest you or altering the content and our communications according to your personal preferences and interests; and
  • to share with government agencies, law enforcement, or with third parties if we think we are legally obligated, or to protect ourselves. For example, we will disclose information in response to subpoenas, investigative requests, and reasonable discovery requests.

How We Share Your Information

Armory Golf may disclose your personal information to Armory Golf subsidiary and affiliated companies; as otherwise disclosed in this Privacy Policy; or with your express consent.

Armory Golf may also use your personal information for marketing and survey purposes on behalf of itself and its affiliates and subsidiaries; when legally required, Armory Golf will obtain your express consent to such use in advance. Armory Golf may appoint third party agents in connection with such marketing and survey efforts. Armory Golf may disclose personal information to select third-party retailers via the Armory Golf mobile fitting application.

Armory Golf may share your personal information and other data with businesses controlling, controlled by, or under common control with Armory Golf. If Armory Golf is merged, acquired, or sold, or in the event of a transfer of some or all of its assets, Armory Golf may disclose or transfer your personal information and other data in connection with such transaction. You will have the opportunity to opt out of any such transfer if, according to applicable data protection laws, it will result in the handling of your personal information in a way that differs materially from this Privacy Policy. We ensure that we have internal data protection policies, procedures, and practices adequately to safeguard the use and security of the personal information and to collect, store, and use it as described in this Privacy Policy.

If you have exercised your opt-out rights, Armory Golf may use or disclose your personal information: (1) when legally ordered to do so by a lawful subpoena or court order, (2) if you violate or breach an agreement with Armory Golf and Armory Golf seeks legal redress, (3) if we believe you will harm the property or rights of Armory Golf or those of Armory Golf’s other customers, (4) under exigent circumstances to protect the physical safety of Armory Golf, its employees or contractors, users or the general public, (5) to validate credit card numbers for charging for fee services where relevant, (6) where we have some other legal obligation to process your personal information, or (7) in connection with any relevant transaction or other contract we have with you.

Aggregate Information

Armory Golf may share aggregate statistical information with business partners, sponsors or other third parties. For example, we may tell an advertiser that X number of visitors visited a certain area on the Armory Golf Websites, or that Y number of men and Z number of women filled out registration forms. Such information is not treated as personal information because it does not identify you.

Questions & Changes to Privacy Policy

We reserve the right to change or update this Privacy Policy at any time, without notice to you, in which case we will post the amended Privacy Policy on the Armory Golf Websites, including its effective date. We may email you to notify you about material changes, but you should check our website to see the current Privacy Policy in effect.

Mobile Terms and Conditions

Armory Golf Mobile Alerts Program. By providing your mobile phone number you are subscribing to receive promotional SMS/MMS messages and alerts from The Company. Promotional SMS/MMS messaging shall include event alerts, updates, discounts, and special offers. You will receive up to twelve (12) messages per month. Message and data rates may apply.

If you have errantly received a marketing SMS/MMS message without opting in to the program, or if you wish to opt out of receiving SMS/MMS messages, you can cancel the program at any time by either:

Texting “STOP” to (844) 539-1361; or
Contacting Client Services by email at or by phone at 888-864-9728
When canceling via email or by calling the toll free number above, you will need to provide your mobile phone number in order to be removed from the program. It may take up to ten (10) days to process your request. You may receive additional phone messages from The Company during this time.

The Company respects your privacy and your mobile number will only be used in conjunction with this mobile alerts program by The Company and its third party marketing partners administering this program on The Company’s behalf.

Please consult the applicable wireless service agreement for your individual pricing plan. Phone messaging may not be available for all service providers or for all handsets. The carriers supported by this program are as follows: AT&T, Sprint, T-Mobile, Verizon Wireless, Alltel, U.S. Cellular, Boost, Nextel and Metro PCS. Cellular phone carriers’ instructions for phone messaging may be different. Check your user’s manual for phone capabilities and specific instructions. The Company makes no guarantee that any particular wireless service provider will participate.

For additional information, contact Armory Golf Client Services by email at


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